Email marketing services are designed to help businesses grow their customer bases and market their services and products. The best email marketing services make it easy to create professional-looking emails, seamless workflows and up-to-date contact lists.

It sounds simple, right? And for the most part, it is. But just like with any other online marketing skill, the more time you spend learning and testing and improving your email marketing campaigns, the more you learn. And the more you learn, the better you can apply those skills to further improve and grow your campaigns. If the idea of consistent, impactful marketing growth sets your heart aflutter – you’re going to love automated email marketing.

Choosing an Email Service Provider (ESP) can be difficult. Very difficult if email marketing is new to you or your company. There are tons of questions to ask, tons of features to research, and then there’s just simply trying the product to see if it’s even enjoyable to use. For some there’s integration questions around APIs, A/B split testing, dynamic content functionality, data/list segmentation, etc. This can be a daunting challenge for someone who hasn’t had the time invested into the technology and the industry.

Scarcity is an effective persuasion technique. Simply put, people want more of those things that there are less of. If there’s a limited time in which we can take action, we see the opportunity as scarce. It seems we have a shortcut in our brains which goes “if there’s less of it, it must be more valuable.”

Just as the name implies, automated email marketing is sending out emails to your customers and prospects automatically, based on a schedule, or triggers, you define.

Every day we see a lot of advertising. It surrounds us everywhere. People don’t like it and frequently just ignore traditional advertising. Therefore brands should always find and try new ways of promotion. Something that has worked yesterday, won’t work tomorrow. But not in the case of influencer marketing because it doesn’t surrender its position for a long time. It’s quite powerful and compelling way of promotion.

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. It’s central to your outreach and campaign efforts … especially your social strategy.