Paid search marketing is a critical part of your pay-per-click (PPC) campaign strategy. There is no better time to advertise than when someone already has determined they want your product or service and is actively looking to buy.

In a nutshell, you bid on the keywords related to your business to get your ad in front of users and pay the search engine a small fee if your ad gets clicked.

If your campaign is set up right, this can be a very profitable way to get in front of potential customers who are actively looking for your solution. However, a badly designed campaign can waste a lot of money.

As you can probably imagine, running a successful paid search campaign requires a lot of time and attention. At Disruptive, we constantly monitor and optimize our clients’ accounts to ensure the best results possible.

Paid search marketing isn’t easy, but the results can redefine success for your business.

Text ads that appear within a Google search above organic search results, search ads provide consumers with a snippet of information about your business, as well as a link to call you on mobile devices.

Visual advertisements that display across Google’s Display Network, Display ads can take the form of text, image, video and rich media. More than 2 million sites are a part of Google’s Display Network, all of which have places on them that Display ads can appear.

For example: your Display ad might appear between paragraphs in an online news article, to the right side of a block of text on a blog, or in a bar at the bottom of a popular mobile app.

Have you ever visited a website – while considering the purchase of a product or to get more information about a service, only to have it follow you around the internet – from search engines, to news articles, to social media in the following weeks? The advertisements you saw are remarketing ads, and you can create them too.

We help bring effective and stunning design and development capabilities to your website. Our team of in-house web designers at our digital marketing agency are skilled in creating websites that show your unique brand and personality. Use our Atlanta website design services to create a site that is captivating and engaging for your audience.

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. It’s central to your outreach and campaign efforts … especially your social strategy.